The human brain is wired for perceptual pleasure. When experiencing the spaces around us we never absorb the whole image at once. Instead, we analyse the objects within the space and relate them to previously accumulated knowledge of these objects in order to form a perspective of the space. In literature, the formalists approach was to take everyday used words out of context to better engage with the reader's most intimate memories. Similarly, the surrealist strived to create juxtapositions from everyday used objects.
Meret Oppenhiem - furry cup
strangely familiar
Shlovsky describes this (de)familiarization as a way of restoring hidden sensations- sensations we ditched as part of our evolution in favour of sight- as if making “the stone stony”.